Actor/director Rob Reiner is the main force behind Proposition 82. The June ballot measure would create a universal preschool program for California children, to be paid for by a tax increase on the state's highest income earners. Reiner cut his political teeth in 1998 with the passage of Prop 10, an initiative to raise the state's tobacco tax and use the proceeds on early childhood development programs. This was his first appearance at the Sacramento Press Club.